A Year in Review
Focus on our Communication
Telling our story, together.
A new website, a competitiveness toolkit in eleven languages, and two campaigns built around the number 17 — Chlorine's atomic number.
Spring Cleaning the Euro Chlor website
The Euro Chlor website has been telling our industry's story since 2010. Whilst it was last revamped in 2019, in early 2025, the secretariat began writing its next chapter.
With the goal of making the site simpler to navigate and better able to showcase our sector's contribution to Safety, Sustainability and Society, the redesigned homepage now spotlights the latest news and helps visitors reach what they need in fewer clicks. With a sharper search engine and improved accessibility, Euro Chlor hopes that the experience will be smoother for our key audiences.
The new website was launched on 01 April 2026 thanks to the support of Euro Chlor's Communications Committee.
A new toolkit to align our messaging around competitiveness 
Priority action
In April 2026, Euro Chlor launched a new Communications Toolkit to reinforce the critical importance of our sector for Europe. Available in eleven languages, it equips Euro Chlor members with a consistent, ready-to-use set of materials: an overview of why Europe needs local Chlorine production, technical detail on the challenges of Chlorine storage and transport, and information sheets covering three vital applications – Public Health, Energy Transition and Feeding Europe.
The toolkit was developed to clearly demonstrate the need to protect the competitiveness of the European Chlor-Alkali sector.
One chemistry that cannot be split...
Chlorine never stands alone as it is produced together with Caustic Soda (or Potash) and (most frequently) Hydrogen. This means that any change in the availability of one of these chemicals has a direct impact on the others.
This interdependence is the subject of a new animated video, which explains why Europe's Chlor-Alkali ecosystem must be understood, and protected, as a whole. However, balancing this delicate chemistry is not only a technical challenge; it is essential to European industrial resilience and everyday life.
New faces behind our '17 Careers' campaign...
Since May 2021, our '17 Careers' campaign has been telling the stories of Europeans whose professional lives are shaped by Chlor-Alkali chemicals.
Four new videos have been released over the past year, introducing Ting Ting Tsai (BASF), Andrea Montepara and Francesca Buccella (Società Chimica Bussi) and Marcel Wiesweg (Vestolit). Each offers a glimpse of the people behind our industry; the experts who keep it running safely and sustainably.
One final video remains to complete the series, bringing the total to seventeen voices; a tribute to Chlorine's atomic number!
Introducing '17 Connections'
The value chain reaction.
Few people know that, for example, the same Chlorine that disinfects our drinking water is also used to make the PVC in hospital blood bags. That the same Caustic Soda that purifies aluminium for vehicles also helps to produce textiles. That the same Hydrogen that powers our buses also plays a part in growing the food on our plates. Our new '17 Connections' campaign sets out to change that!
These connections define our industry, and explain why a disruption to one chemical inevitably ripples through the others. Through infographics, short videos and storytelling, '17 Connections', a new member of our '17' campaign family, brings this strategic web to life. It shows just how much Europe relies on Chlor-Alkali chemistry working together for a wide range of everyday products.
Our new '17 Connections' campaign explains why a disruption to one of our chemicals inevitably ripples through the others.